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| McLaren |
In 1981 McLaren merged with Ron Dennis' Project Four Racing; Dennis took over as team principal and shortly after organised a buyout of the original McLaren shareholders to take full control of the team. This began the team's most successful era: with Porsche and Honda engines, Niki Lauda, Alain Prost and Ayrton Senna took between them seven drivers' championships and McLaren six constructors' championships. The combination of Prost and Senna was particularly dominant—together they won all but one race in 1988—but later their rivalry soured and Prost left for Ferrari. Fellow English team Williams offered the most consistent challenge during this period, the two winning every constructors' title between 1984 and 1994. However, by the mid-1990s Honda had withdrawn from Formula One, Senna had moved to Williams and the team went three seasons without a win. With Mercedes-Benz engines, West sponsorship and former Williams designer Adrian Newey, further championships came in 1998 and 1999 with driver Mika Häkkinen and during the 2000s the team were consistent front-runners, driver Lewis Hamilton taking their latest title in 2008. In 2009 Dennis retired as team principal of McLaren handing the former role to longtime McLaren employee Martin Whitmarsh.
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| McLaren |
McLaren's Formula One team was originally called Bruce McLaren Motor Racing and for their first season ran white-and-green coloured cars as a result of a deal with the makers of the film Grand Prix. The most famous livery in the early years was the all-orange one of 1968–1971, also used in Can-Am and at the Indianapolis 500 and revived occasionally for pre-season testing in later years. The RAC and FIA governing bodies relaxed their rules about on-car advertising in 1968 allowing Lotus to pioneer commercial sponsorship in Formula One with their Gold Leaf liveried cars. Thus in 1972, the Yardley cosmetics company became McLaren's first title sponsor and the colour scheme changed to a predominantly white one. In 1974, Philip Morris joined as title sponsor through their Marlboro cigarette brand, whilst one car continued to run—ostensibly by a separate team—with Yardley livery for the year. Marlboro's red-and-white branding lasted until 1996, during which time the team went by various names incorporating the word "Marlboro", making it the then longest running Formula One sponsorship (now surpassed by Hugo Boss's 1981–present deal with McLaren). It was then replaced by Reemtsma's West cigarette branding and a silver-and-black livery in 1997, the official name becoming West McLaren Mercedes.
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